We regularly cover LinkedIn and other social media from a B2B perspective.
Here are a few articles you might find interesting:
9 Ways CEOs Can Use LinkedIn to Build Brand Awareness. So you’ve come to the conclusion (happily or otherwise) that social media can and should be used to get your brand in front of important target audiences. Now what? Here are 9 steps CEOs (and Partners, marketers, subject matter experts and others) can take to expand and promote a brand. Click here.
Why You Should Spend More LinkedIn Time Researching Potential Clients and Customers. Find out how a business development pro uses LinkedIn research to achieve a 75% meeting-setting success rate. Click here.
How to Use Social Media to Charge More for Your Services. To a buyer of professional services, vendor selection is fraught with risk. Pick the wrong legal, accounting or consulting firm, and losing money may be the least of the decision makers’ problems. It makes sense, then, they’ll pay more for this kind of provider. Click here.